Digital Creator: Course 2

Digital Creator: Course 2 - Demand Engine

Transform your asset-building into multi-platform campaigns with hands-on experience in project management and measurable results.

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Course curriculum

1. How to use this course
2. Welcome to the Demand Engine
3. Before You Start - Sign up to the Creative Design Institute (CDI)
4. Course 2: Full Resource List
5. Agency Climb Tracker (use at the end of every day to get your badges)
1. Welcome to Week 5: Campaigns
2. Lesson 1: Get Ready - Campaign vs. Post (15 min)
3. Lesson 2: Set Up — What to have open (5 min)
4. Lesson 3 • The Big Idea — AIDA Arc (60 min)
5. Lesson 4: Try It (Interactive)
6. 4.1. Assignment: Upload
7. Lesson 5: Campaign Captain
8. Lesson 6 • Tomorrow (15 min)
9. 6.1. Activity: Knowledge Quiz
1. Lesson 1: Get Ready - Brief Day
2. Lesson 2: Set Up
3. Lesson 3 • The Big Idea — Brief Builder (90 min)
4. Lesson 4: Try It - Content Calendar (Interactive)
5. 4.1. Assignment - Upload
6. Lesson 5 • Team Up - Three Checks (60 min)
7. 5.1. Activity - Role Play
8. Lesson 6 • Tomorrow (20 min)
9. 6.1. Activity & Student Pack
10. 6.2. Activity - Quiz
1. Lesson 1: Get Ready
2. Lesson 2: Set Up
3. Lesson 3 • The Big Idea - 4 Post Mini Campaign
4. Lesson 4: Try It - Build 4-Part Campaign
5. 4.1 - Try It (Interactive)
6. 4.2. Assignment: Upload
7. Lesson 5: Team Up - Content Builder
8. Lesson 6 - Tomorrow (Interactive)
1. Lesson 1: Get Ready - Scheduling
2. Lesson 2: Set Up
3. Lesson 3 • The Big Idea - Schedule + Publish
4. Lesson 4: Try It - (Interactive) Content Calendar
5. Lesson 5: Team up - Scheduler
6. 5.1. Assignment (Upload)
7. Lesson 6: Tomorrow - Scheduler
8. 6.1. Activity: Download Student Pack
1. Lesson 1: Get Ready
2. Lesson 2 • Set Up
3. Lesson 3 • The Big Idea - 4-Post Mini Campaign
4. Lesson 4: Activity -Try It (Interactive)
5. 4.1. Assignment - Upload
6. Lesson 5: Team Up
7. Lesson 6 • Tomorrow
8. 6.1. Interactive Quiz + Download Student Pack
1. Week 6 Overview
2. Lesson 1: Get Ready - (15 min)
3. Lesson 2: Set Up - (15 min)
4. Lesson 3 • The Big Idea —Paid vs Organic (60 min)
5. Lesson 4 • Try It — Activity
6. 4.1. Assignment - Upload
7. Lesson 5 • Team Up — Paid Strategist (60 min)
8. Lesson 6 • Tomorrow (15 min)
9. 6.1. Wrap Up - Quiz + Submission
10. 6.2. Download Student Pack
1. Lesson 1: Get Ready - The Ad Brief
2. Lesson 2: Set Up - Tools
3. Lesson 3: The Big Idea - Anatomy of an Ad
4. Lesson 4: Try It - Build Ad Sketch
5. 4.1. Assignment - Upload
6. Lesson 5 - Team Up - Ad Sketch Review (90 min)
7. Lesson 6: Tomorrow + Download Student Pack
8. 6.1. Earn Your Badge
9. 6.2. Wrap Up + Quiz
1. Lesson 1: Get Ready - Build Day
2. Lesson 2: Set Up
3. Lesson 3: The Big Idea - First Ad
4. Lesson 4: Activity - Launch an Ad Simulation
5. 4.1. Assignment - Upload
6. Lesson 5: R100 Boss
7. Lesson 6: Tomorrow
8. 6.1. Wrap Up - Quiz + Download Student Pack
1. Lesson 1: Get Ready - Performance
2. Lesson 2: Set Up
3. Lesson 3: The Big Idea - Diagnosis
4. Lesson 4: Try It - Diagnose Ad Results (Interactive)
5. Lesson 4.1 - Earn Your Badge
6. Lesson 5 - Team Up
7. Lesson 6: Tomorrow
8. 6.1. Wrap Up: Quiz + Student Pack Download
1. Lesson 1: Get Ready
2. Lesson 2 - Set Up
3. Lesson 3 - The Big Idea - Run, Read, Repeat
4. Lesson 4: Try It - Hypothesis
5. Lesson 4.1 - Earn Your Badge (PDF Download)
6. Lesson 5: Team Up - R100 Boss
7. Lesson 6 - Tomorrow
8. Lesson 6: Wrap Up
9. 6.1. Activity: Quiz + Student Pack Download
10. 6.1. End of week quiz
1. Week 7: Overview - Funnels
2. Lesson 1 - Get Ready
3. Lesson 2: Set Up (15 min)
4. Lesson 3 • The Big Idea — Stranger to Customer (60 min)
5. Lesson 4 • Try It - Map Funnel (150 min)
6. 4.1. Assignment - Upload
7. 4.1. Funnel Mapper Badge (60 min)
8. Lesson 5 • Team Up — Funnel Review (60 min)
9. Lesson 6 • Tomorrow - Funnel Mapper (15 min)
10. 6.1. Quiz & Student Pack Download
1. Lesson 1: Get Ready - Lead Magnet Day
2. Lesson 2 - Set Up
3. Lesson 3: Big Idea - WhatsApp Opt-In
4. Lesson 4: Try It - Flow Builder
5. 4.1. Assignment - Upload
6. 4.2. Client Project: Running the Digital Growth Check
7. 4.3. Badge Ceremony
8. Lesson 5: Team Up - Funnel Fixer
9. Lesson 6: Tomorrow - Funnel Fixer
10. 6.1. Quiz + Download Student Pack
1. Lesson 1: Get Ready
2. Lesson 2 - Set Up
3. Lesson 3: Big Idea - Lead Magnet
4. Lesson 4: Try It - Lead Magnet Checker
5. 4.1. Assignment Upload
6. 4.2. PDF Download - Badge Ceremony
7. Lesson 5: Team Up
8. 5.1. Team Activity - Lead Magnet Pitch
9. Lesson 6: Tomorrow (Download)
10. 6.1. Quiz + Assignment Upload
1. Lesson 1: Get Ready
2. Lesson 2 - Set Up
3. Lesson 3 - Big Idea - Broken Funnel
4. Lesson 4: Try It - Leak Detector
5. 4.1. Assignment - Upload
6. 4.2. Badge Ceremony (PDF Download)
7. Lesson 5 - Team Up - Magnet Maker
8. Lesson 6 - Tomorrow + Download Student Pack
9. 6.1. Quiz + Assignment Submission
1. Lesson 1: Get Ready
2. Lesson 2 - Set Up
3. Lesson 3 - Big Idea - Full Picture
4. Lesson 4: Try It (Interactive)
5. 4.1. Assignment - Upload
6. Lesson 5 - Team Up - Funnel Fixer
7. 5.1. Activity: Role Play (+ Download)
8. Lesson 6 - Wrap Up + Student Pack Download
9. 6.1. Activity - Quiz
1. Week 8: Overview - Reporting & Retainers
2. Lesson 1: Get Ready
3. Lesson 3: The Big Idea - Client Report
4. Lesson 4: Try It (Interactive)
5. 4.1. Assignment - Upload
6. Lesson 5 • Team Up — Review Templates (60 min)
7. Lesson 6 • Tomorrow (15 min)
8. 6.1. Quiz
1. Lesson 1: Get Ready
2. Lesson 2: Set Up (15 min)
3. Lesson 3 • The Big Idea — Translate Jargon (60 min)
4. Lesson 4: Try It (Interactive)
5. 4.1. Assignment - Upload
6. Lesson 5 • Team Up (60 min)
7. Lesson 6 • Tomorrow (15 min)
8. 6.1. Activity: Quiz
1. Lesson 1: Get Ready - Retainer
2. Lesson 2: Set Up (15 min)
3. Lesson 3: The Big Idea
4. Lesson 4: Try It (Interactive)
5. 4.1. Assignment - Upload
6. 4.2. Roleplay (Interactive)
7. Lesson 5 • Team Up — Hunter (60 min)
8. Lesson 6 • Tomorrow (15 min)
9. 6.1. Activity: Quiz
1. Lesson 1: Get Ready - Pricing Your Retainer
2. Lesson 2: Set Up - Pricing (15 min)
3. Complete this Survey - Compulsory
4. Lesson 3 • The Big Idea — Pricing Tiers (60 min)
5. Lesson 4: Try It (Interactive)
6. 4.1. Assignment - Upload
7. Lesson 5 • Team Up (60 min)
8. Lesson 6 • Tomorrow (15 min)
9. 6.1. Knowledge Quiz + Student Pack
1. Lesson 1: Get Ready
2. Lesson 2: Set Up (15 min)
3. Lesson 3 • The Big Idea — Pricing Your Retainer (60 min)
4. Lesson 4: Try It (Interactive)
5. 4.1. Assignment - Upload
6. Lesson 5 - Team Up - Demand Engineer
7. Lesson 6 - Close + Checklist
8. 6.1. Activity: Knowledge Quiz
9. 6.2. Download: Checklist + Student Pack
10. End of Course 2 Farewell
1. Running the Digital Growth Check
2. 6.3. Activity: Full Course 2 Final Quiz
3. YOMA (Income Earning + Ongoing Learning
4. If you haven't done this yet - Sign up to the CDI
5. Bonus Material: Building Your Network

About this course

Free
190 lessons
1.5 hours of video content

Discover your potential, starting today

Enroll today

Digital Creator: Course 2 - Demand Engine

Course curriculum

Welcome

Week 5: Day 1 - Campaigns

Week 5: Day 2

Week 5: Day 3

Week 5: Day 4

Week 5: Day5

Week 6: Day 1 - Ads

Week 6: Day 2

Week 6: Day 3

Week 6: Day 4

Week 6: Day 5

Week 7: Day 1 - Funnels

Week 7: Day 2

Week 7: Day 3

Week 7: Day 4

Week 7 - Day 5

Week 8: Day 1 - Reporting & Retainers

Week 8: Day 2

Week 8: Day 3

Week 8: Day 4

Week 8: Day 5

What Now: Steps to keep you on track

About this course

Discover your potential, starting today