Course curriculum

    1. What is Digital Marketing?

    2. Intro: Welcome to Ikhaya Connect!

    3. TASK 1: Personal Introduction

    4. TASK 2: Community Business Mapping

    5. Module Summary

    1. Introduction

    2. We Need Your Help

    3. Basics of Audience Segmentation

    4. TASK 1: Business Needs Assessment

    5. TASK 2: Target Audience Profile

    6. Quiz

    1. Social Media Marketing

    2. Setting Up Facebook and Instagram Pages

    3. VIDEO: Facebook and Instagram Page

    4. Examples of Successful Social Media Posts

    5. What is a Content Calendar?

    6. Key Tasks

    1. Introduction

    2. Techniques in Marketing

    3. TASK 1: Story Development

    4. TASK 2: Visual Storytelling

    1. Introduction

    2. Demo

    3. CASE STUDY: Effective Email Campaigns from Small Businesses

    4. Lead Magnets

    5. TASK 1: Email List Building Strategy

    6. Task 2: Newsletter Creation

    7. Module Summary

    1. Introduction

    2. Benefits of Integrated Marketing

    3. Using Analytics Tools on Social Platforms

    4. How to Access Analytics on Common Platforms

    5. How to Use Analytics for Continuous Improvement

    6. TASK 1: Analytics Monitoring

    7. TASK 2: Performance Report

    8. Module Summary

About this course

  • 42 lessons

Discover your potential, starting today

Enroll today